Photo: Anna Webber/Getty; hailey bieber/instagram; Ernesto Ruscio/Getty; Arturo Holmes/WireImage
It’s time to think pink!
Minus the plastic, this trend — coined “Barbiecore” — is fantastic! The pink aesthetic has become a fashion staple throughout 2022, but donning it in the hottest hue paired with nostalgic accessories is the latest craze.
Aligning with thehighly-anticipatedBarbiefilmthat premieres on July 21, pink has been top of mind for many since photos ofMargot Robbieinthe role of the iconic Mattel dollwerecaptured on setlast June.
With theofficialBarbietrailerreleased and the theatrical debut just days away, all-things pink is surely here to stay — with the addition of her iconic accessories, too! Between her pink, plastic purses and pink, platform pumps (whenshe’s not rollerblading, of course), Barbiecore is already a summer staple this year.
Take a note from Robbie, who’s been devoted to the Barbie bit off set, nailingnear-identical recreations of the Mattel doll’s outfitsthroughoutthe film’s press tour. Though current, theGreta Gerwig-helmed film isn’t the only reason we’re living in a real-life Barbie Land, however.
In fact, the fad phenomenon has been a trend on the rise since the 2022 Valentino Fall runway show debuted in March. Dubbed Valentino Pink PP — after the fashion house’s creative director,Pierpaolo Piccioli— stars havegraced everything from red carpets to festival stagesin the popular pigment.
From when the trend took off to what exactly the wardrobe entails, here’s everything to know about the Barbiecore craze.
When did the Barbiecore trend start?
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Barbie has been in the spotlight since she hit shelves in 1959, but the Mattel-designed doll has entered the entertainment scape in more ways than one throughout the years.
For starters, rapperNicki Minajhas beensynonymous with the plastic dollsince the beginning of her career — even calling her fans “Barbz”. In addition, celebrities ranging from athletes to musicians have been honored withtheir very own plastic counterparts.
While the Valentino collection and the upcomingBarbiemovie has made many channel the “Let’s go Barbie” attitude recently, Barbiecore has been on the rise for the past few years.
Hundreds ofBarbiecore Pinterest boardshave been created since 2019, and most recently, the term has been atrending hashtag on TikTok(with nearly 15 million views). Last July also saw a high search volume onEtsy, in which hot pink fashion-related items were up 35% in preceding three months compared to 2021, perGood Morning America.
How to dress in Barbiecore?
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There’s simply one color that encapsulates the essence of Barbicore and that is — you guessed it — pink! (Note: the hotter the hue the better.)
“A much-welcomed mood-booster after the last few years, ‘Barbiecore’ is all about embracing vibrant hues — particularly the doll’s signature hot pink — in everyday life,” Etsy trend expertDayna Isom Johnsonsaid in astatementtoGood Morning America.
She added, “And with many nostalgic for simpler, sunnier, and more carefree times, it only makes sense that this ’80s-inspired, unapologetically pink aesthetic is taking center stage as the ‘it’ style of the summer.”
Silhouettes range fromlatex mini dressestodainty fit-and-flares, while details include everything from feathers to the Barbie staple: sparkles. Between ultra-high pumps to jelly block heels, shoes vary just like the toy’s endless options. Furthermore, holographic and fluorescent accessories and plastic hair clips make fabulous additions.
Though hot pink is preferred, other shades such as bubblegum and fuchsia also embody the Barbiecore vibe. The color is only one part of the trend though, as the second part is channeling the proper decade, which spans the 1980s to the early 2000s.
Need more examples? Scroll throughRobbie’s off-set Barbie-inspired wardrobeto recreate looks of your own andshop a plethroa of pinkto get the looks right now! Plus, top your ‘fits off with aMattel-modeled manito round out the playful, plastic vibe.
Which celebrities have dressed in the Barbiecore trend?
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Barbie has served as a style inspiration for celebrities for a long time — including Hailey Bieber’s nostalgic Halloween costume in 2016 and Kacey Musgraves Moschino moment at the Met Gala in 2019 — but the doll has an even stronger influence on pop culture now.
Soon after, the craze continued at Coachella that April when the stars brought the style to the stage.Conan Graywasclad in custom Valentino, while headlinerHarry Stylesstunned in pink feathers (andsurprise guest Lizzo matched)!
In addition to major Hollywood events, A-listers have thrownBarbiecore-themed birthday partieslikeKhloe Kardashian’s 38th birthday in June and Robbie’s 32nd in July 2022 (she even celebrated on set with abig pink Barbie birthday cake)!
What’s the meaning behind the Barbiecore trend?
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The classic Barbie doll hasevolved tremendouslysince it was first created in 1959 and has become more and more inclusive through the decades. While the first black Barbie doll, Christie, was introduced in 1969, Mattel gave Barbie a 21st-century makeover as part of its 2016 #TheDollEvolves campaign.
Now, she comes in curvy, petite, and tall frames and in a variety of skin tones and hairstyles. Same with her male counterpart, Ken, who has also been diversified since first hitting the shelves.
As of 2020, theBarbie Fashionistasline features 176 dolls, both male and female, with nine different body types, 35 skin tones, and 94 hairstyles. In 2022, the toy company expanded itsdiverse Fashionistas lineand added a doll with behind-the-ear hearing aids, a doll with a prosthetic leg, as well as a Ken doll with vitiligo.
On par with Mattel’s mission, Barbiecore breaks down stereotypes and is a statement on feminism, Los Angeles-based fashion bloggerChazlyn Yvonne StunsontoldInsider.
“I think we have changed the way we think about the stereotypical Barbie girl with blonde hair and the perfect body. Nowadays, we are seeing all kinds of individuals, such as myself, partake in the aesthetic,” the blogger added.
source: people.com
