Victoria’s Secret ‘Reimagines’ Fashion Show.Photo: Demola Mako
Victoria’s Secret Fashion Showis officially back — and it’s going on the road!
The lingerie brand announced the ‘Victoria’s Secret World Tour’ on Tuesday, a reimagining of its legendary fashion show as a feature film. The lingerie brand’s fashion show has been on hiatus for four years.
The film will “center on emerging global trailblazers from a range of artistic disciplines, creating on their own terms,” according to the brand.
“We are excited to introduce a completely reimagined version of the fashion show, while bringing back the very best of entertainment and fashion our customers have been asking for,” said Chris Rupp, chief customer officer at Victoria’s Secret.
“We’re celebrating the iconic heritage of the brand through a new generation of artists, and we can’t wait to amplify their vision through our worldwide platform,” she added.
Victoria’s Secret ‘Reimagines’ Fashion Show.Lakin Ogunbanwo Studio
Instead of a runway show, the film will focus on 20 innovative global creatives who will “conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo.”
The group, which consists of all types of creators including filmmakers, artists, fashion designers, choreographers and body artists, will “conceptualize, produce, and stage a collection that is all their own” alongside custom Victoria’s Secret designs.
The artists will create alongside each other in different “houses” based on location and the film will follow their journeys and showcase the final results.
The reimagined show will be streamed internationally and culminate in a live fashion event this fall.
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“This film is the ultimate expression of the Victoria’s Secret brand transformation,” said Raúl Martinez, EVP and head creative director at Victoria’s Secret & Co.
“We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives.”
Earlier this year, the brand announced it was looking to revamp the former yearly staple after a four-year hiatus, per chief financial officer Timothy Johnson, who revealed the news during the company’s 2022earnings callin March.Retail Divewas the first outlet to cover the update.
Victoria’s Secret ‘Reimagines’ Fashion Show.Chikashi Suziki
“We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” Johnson said.
Razek denied the allegations at the time, telling theTimesin an email that “the accusations in this reporting are categorically untrue, misconstrued or taken out of context,” adding, “I’ve been fortunate to work with countless, world-class models and gifted professionals and take great pride in the mutual respect we have for each other.”
Victoria’s Secret ‘Reimagines’ Fashion Show.Demola Mako
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The annual fashion show was first held in August 1995, before running 23 more times in the years to follow — with the exception of 2004.
During its two-decade run, the show featured performances from the likes ofKaty Perry,Maroon 5, Jay-Z,Kanye West,Taylor Swift,Harry Styles,Ariana Grande,Ed Sheeran,Rihanna,Justin Bieber,Bruno Mars,Destiny’s Child,Usher,Justin Timberlakeand others — incorporating a performance element into the runway starting in 2001.
source: people.com
