Facebook has a band of info on you . Even if you do n’t think you give away your political leanings on Facebook ( for example you make a point of not sharing or like political posts , for concern of discompose a congener with opposing views ) , it can still make speculation about you based on the likes and preferences of other users who do verbalize those beliefs .
If you like something from a comedian , for case , you could very easily give away your political belief . Or if you like a page , lease ’s say Hummus Memes , for example .
This wo n’t give away your preferences instantly . However , Facebook may know that the majority of hummus meme lover are alt - correct sociopaths from their likes ( strictly for the sake of the example ) .
If you happen to like a few other pages ( or regularly like posts from Thomas Nelson Page ) that have a full-grown alt - right sociopath stick with , Facebook can make an assumption that you too are an alt - right sociopath . All from your delectation of hummus memes and a few other clicks on the " Like " button .
It then labels you as this for advertising purposes . Advertisers may desire to direct liberal or Conservative specifically , and Facebook allows them to do so . This could be for reasons such as they want to direct the young and trendy liberal bunch , or they know older cautious dads tend to enjoy whisky . It can also be used by political campaigns , who want to target a specific demographic , e.g. a run to get liberals out in key land on voting day .
Rather than point everyone , they ’re better off just targeting people who might listen to their content , which Facebook can facilitate them do with astonishing accuracy . How effective this is , and whether it helps to alter the final result of elections , is n’t that clear .
you could see what Facebook has judge about you through the following steps .
Head to this URL : https://www.facebook.com / advertising / preferences
Once you ’re there , select the " Your Information " section . Then click " Your Categories " where you should see a family called " US Politics " , which gives your supposed political leaning in brackets .
Here it will have labeled you as anything from very liberal to moderate to very conservative . How accurate was it for you ?
