“ It was n’t to adman as a whole , ” Musk sound out on stage at the Cannes Lions Festival . “ It was with respect to freedom of speech communication , I think it is significant to have a global free voice communication platform , where people from a broad range of ruling can sound their view . ”
“ In some case , there were advertiser who were insisting on censorship , ” Musk said . “ At the end of the day … if we have to make a choice between security review and losing money , [ or ] censoring and money , or free speech and losing money , we ’re go to pluck the second . ”
“ Of of course , advertisers have a right to appear next to cognitive content that they find compatible with their brands , ” he said . “ That ’s totally coolheaded . What is not cool is insisting that there can be no content that they disagree with on the platforms . ”
Photo: Marc Piasecki (Getty Images)
Musk back out from his war on advertisers this workweek at a time when X ’s advert byplay is seeing some polarity of life story . chief operating officer and inauspicious pain sponge for all of Elon ’s uncollectible behavior , Linda Yaccarino , told employees last workweek that65 % of advertizer have returnedsince January . X has turn to pocket-size business as it struggles to withhold ad dollar bill from big brand such as Apple and Disney .
MUSK : “ I go for they turn back . ”
SORKIN : “ You what ? ”
MUSK : “ Do n’t advertise . ”
SORKIN : “ You do n’t need them to advertize ? ”
MUSK : “ If somebody ’s going to endeavor to blackmail me with advertising , pressure me with money , go sleep with yourself . ”
SORKIN : “ But — ”
MUSK : “ Go … fuck … yourself . ”
Even before Musk told advertizer to go hump themselves , the X business was not doing well . In the first quarter of 2023 , the societal medium platformlost $ 456 million .
To motor up taxation , Musk has talked about for eld freeing X from the ad - support patronage model . In the last year , Musk has pushed job list , AI chatbots , and subscription services into X. The company filed for body politic licenses to lead financial transactions , part of cristal ’s plan to become the next Venmo , according toBloomberg .
disneyElon MuskLinda YaccarinoTwitter , Inc.venmoViews of Elon MuskX ( Twitter )
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