Apple purportedly considered buying Time Warner last yr , according to the Financial Times . The tech manufacture is full of many “ what if ” moments , but this is a eldritch one .
FT says the idea came from Apple ’s Eddy Cue , boss of iTunes and Apple Music , who float the idea while in a merging with HBO , CNN , and Warner Brothers . The melodic theme for a bold raid into the TV business organization never escalated to CEO Tim Cook or CEO Jeff Bewkes . Had the deal kick the bucket through , it would have easily go by Beats as Apple ’s large acquisition ever .
The rumor about Apple getting to the television set business is a frequent subject of speculation . Whether it’sApple making its own TVs , astreaming service interchangeable to Sling TV , or whatever , multitude seem to ardently think that Apple is on the precipice of breaking into the amusement industry .
But the idea has gotten at least a small more believable lately . Just this hebdomad , Tim Cook mentioned thathe want Apple to be a “ catalyst”when it comes to entertainment , and in March , Apple said it was work with Will.i.am on a unexampled show about apps . This was the first public evidence of Apple ’s involvement in original programming , and the FT says Apple will be ramping up outlay on OG entertainment to the strain of “ several hundred million dollars a year . ”
Even if the idea to nobble up Time Warner never got serious , it picture that Apple is hunt for the right means to get into the entertainment business . With all that cash on hand , I ’d say it has some selection .
Update : This article originally reported the sale was between Apple and Time Warner Cable . It was actually Time Warner . We repent the original error and it has been chasten above .
[ Financial Timesvia9to5Mac ]
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